Jaipur Blue Pottery: A Wholesale Buying Guide for Importers and Retailers
Updated: Oct 6

Few crafts are as instantly recognisable as Jaipur blue pottery. The cobalt and turquoise patterns on a bright white body look fresh in any interior, which is why gift shops, concept stores and hotel buyers keep coming back to it. This guide explains what makes the craft special and what to check before you order in volume.
A registered Geographical Indication
Blue Pottery of Jaipur was registered in India's Geographical Indications Registry under Application No. 66, in Class 21, with the Development Commissioner (Handicrafts) as the applicant. The registration was granted in July 2008. A GI links a product to its place of origin and traditional method, so buyers can ask a supplier where and how the pieces are made.
What is it made of?
Unlike most pottery, the body is not built on ordinary clay. The Development Commissioner (Handicrafts) lists the materials as quartz powder, Multani mitti (Fuller's earth), scrap glass, Katria gond (a natural gum), Saaji (a sodium compound), plaster of Paris, water, flour for coating and natural oxide colours. The pieces are fired at around 800 to 850°C.
This recipe gives blue pottery its glassy white surface, but it also makes it more fragile than stoneware. That affects how you should use, pack and sell it.
A short history
The official craft profile notes that the Mughals introduced blue pottery to India. The craft later faded, and in the second half of the twentieth century artist Kripal Singh Shekhawat is widely credited with reviving it in Jaipur, with an institute set up to train new artisans. Today it is made in small workshops in and around Jaipur.
Popular product types for retail
Bowls, including the lotus shape, and small serving dishes
Decorative wall plates and platters
Coasters and trivets
Door knobs and drawer pulls
Vases, planters and lamp bases
Tiles for kitchens and bathrooms
See our current range of Jaipur blue pottery for examples with sizes and pricing.
Quality checks before you confirm
Surface: look for even glaze, no pinholes and clean edges. Small variations in hand painting are normal and are part of a handmade piece.
Colour: approve a physical sample. Cobalt varies slightly from batch to batch.
Sizes: handmade pieces carry a tolerance. Agree it in writing, especially for tiles and knobs.
Intended use: we recommend describing blue pottery as decorative unless the item has been lab tested for your market's food contact rules.
Packing for export
Because the body is brittle, packing matters as much as production. Ask for individual wrapping, dividers or moulded inserts, and strong five-ply export cartons. Drop test a sample carton before bulk shipping.
HS codes to discuss with your broker
Ceramic household articles other than porcelain usually fall under HS 6912, while ornamental ceramic articles usually fall under HS 6913, according to the World Customs Organization nomenclature. Your customs broker confirms the final code for your country.
Ordering from Kraft Bharat
We supply Jaipur blue pottery wholesale to importers and retailers, with sample orders before bulk. Send us your list of designs and quantities and we will reply with a quote and lead time.
Frequently asked questions
Is Jaipur blue pottery made from clay?
The official craft profile lists quartz powder, Fuller's earth, scrap glass, natural gum and Saaji as the main materials, rather than ordinary potter's clay.
Is Jaipur blue pottery GI registered?
Yes. Blue Pottery of Jaipur was registered as a Geographical Indication in 2008 under Application No. 66.
Can blue pottery be used for food?
Treat it as decorative unless the item has been tested and declared compliant with food contact rules in your market.
Related reading
Kraft Bharat is one of the handicraft exporters in India supplying handmade products to retailers in the UK, US, Australia and UAE. Browse our catalogue or contact our export team.



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